Effective Date: 01/01/2020
Last Updated: 10/03/2026
1. Introduction
7 Elite Academy UK (“we”, “us”, or “our”) is committed to protecting and respecting the privacy of our players, parents, guardians, and website visitors. This policy explains how we collect, use, and safeguard your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Information We Collect
We may collect and process the following data:
- Contact Information: Names, addresses, email addresses, and phone numbers of parents/guardians and players.
- Player Details: Name, date of birth, gender, and school information.
- Health & Welfare: Relevant medical conditions, allergies, or emergency contact details to ensure player safety during training and matches.
- Financial Data: Payment details for academy fees, kit orders, or tournament registrations (processed securely via third-party providers).
- Media: Photographs and videos from training sessions or matches (subject to specific parental consent).
- Usage Data: IP addresses and cookies related to your interaction with our website.
3. How We Use Your Information
We use your data for the following purposes:
- Service Delivery: To manage registrations, team placements, and academy communications.
- Safety & Safeguarding: To fulfill our duty of care, including medical emergencies and safeguarding requirements.
- Compliance: To meet Football Association (FA) regulations and insurance obligations.
- Marketing: To send newsletters or updates about international tournaments and events (only where you have opted in).
4. Legal Basis for Processing
We process data under the following legal grounds:
- Contractual Necessity: To provide the academy services you have signed up for.
- Legal Obligation: To comply with safeguarding laws and FA regulations.
- Legitimate Interests: To improve our coaching programs and manage academy operations.
- Consent: For specific activities like marketing or the use of player photography.
5. Sharing Your Data
We do not sell your personal data. We may share information with:
- Governing Bodies: The FA or County FAs for player registration and insurance.
- Service Providers: Secure platforms for payment processing, academy management (e.g., 360Player), and website analytics.
- Global Partners: As part of the global 7 Elite Academy network, data may occasionally be shared with our international branches for tournament coordination, ensuring equivalent data protection standards are met.
6. Data Retention
We retain personal information only as long as necessary to fulfill the purposes for which it was collected, typically for the duration of a player’s membership plus a period required by law or insurance requirements (often 6-7 years for financial and safeguarding records).
7. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate information.
- Request the erasure of your data (the “right to be forgotten”).
- Withdraw consent at any time for marketing or media use.
- Lodge a complaint with the Information Commissioner’s Office (ICO).
8. Cookies
Our website uses cookies to enhance your browsing experience. You can manage your preferences through your browser settings.
9. Contact Us
For any questions regarding this policy or your personal data, please contact:
7 Elite Academy UK
Address: Fourth Floor, 31 Parliament Street, Elevator Studios, Liverpool, L8 5RN
Email: [email protected]
Phone: 0151 370 0098
